What Does a Travel Advisor Actually Do? (And Why You Might Need One)

Let's clear something up right away: travel advisors aren't relics from the pre-internet era. In fact, the travel advisor industry has grown significantly in recent years. According to the American Society of Travel Advisors (ASTA), 50% of travelers who used an advisor in 2023 were first-time clients, and 74% of them said they'd book with an advisor again.

So what exactly do we do that makes travelers keep coming back? Let me walk you through it.